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The Kenya Rugby Union has signed yet another deal with KBL worth millions to help facilitate the upcoming semi-final & final clashes of the 2024/2025 Kenya Cup.
Kenyan rugby has received a significant boost after Kenya Breweries Limited (KBL), through its iconic Tusker brand, announced a Ksh 10 million sponsorship package for the 2025 Kenya Cup.
The funding will specifically support the Semi-Finals and Finals, reinforcing KBL’s longstanding commitment to the growth of rugby in the country.
The deal marks Tusker’s first major rugby partnership of 2025, with the company promising further engagements throughout the year to elevate the sport.
PAY ATTENTION: Stay updated with the Latest Athletics News in Kenya from Pulse Sports.
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16:00 - 26.03.2025
Mohammed Bajaber: 5 things you didn’t know about Kenya’s new midfield maestro
Mohammed Bajaber has been making headlines since his Harambee Stars exploits in their match against Gambia and here are the 5 things you might not know about him.
Speaking at the announcement, Tusker Marketing Manager Christine Kariuki highlighted the brand’s deep-rooted association with Kenyan rugby and its dedication to enhancing the sport’s development.
“For years, we have stood by Kenyan rugby, ensuring that players, teams, and fans have a platform to thrive.
“This season, we are proud to support the Kenya Cup’s most defining moments—the Semi-Finals and Finals—where champions are made and fans come together to celebrate the game,” Kariuki stated.
Kariuki further explained how the Ksh 10 million sponsorship would enhance the execution of these key matches, ensuring that teams have optimal conditions to perform and fans enjoy an unforgettable experience both on and off the field.
16:00 - 26.03.2025
Mohammed Bajaber: 5 things you didn’t know about Kenya’s new midfield maestro
Mohammed Bajaber has been making headlines since his Harambee Stars exploits in their match against Gambia and here are the 5 things you might not know about him.
The Kenya Cup remains Kenya Rugby Union’s (KRU) premier club competition, serving as a launchpad for emerging and established rugby talent. KRU CEO Thomas Odundo expressed gratitude for KBL’s support, noting that the sponsorship will significantly elevate the tournament experience.
“We sincerely appreciate KBL and Tusker for their continued investment in Kenyan rugby. The Kenya Cup is a crucial pillar of our domestic rugby structure, and this sponsorship will ensure a well-organized and highly competitive season.
“KBL’s commitment to the sport is commendable, and we anticipate a thrilling conclusion to the campaign,” Odundo remarked.
He added that despite the challenges of the season, all teams are prepared to deliver top-tier performances, with Tusker’s backing further enhancing the tournament’s appeal.
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12:51 - 24.03.2025
Harambee Stars coach Benni McCarthy opens up on why he snubbed Gor Mahia & Tusker players
Harambee Stars coach Benni McCarthy has shed light on why he did not have Gor Mahia and Tusker FC players in his squad for matches against Gambia and Gabon.
Beyond financial support, KBL will engage fans through immersive matchday experiences and activations, making the 2025 Kenya Cup climax even more electrifying.
The Semi-Finals are set for Saturday, March 29, where defending champions Kabras RFC will host Nondescripts RFC at the Kakamega Showground, while KCB Rugby faces Menengai Oilers at the Ruaraka Grounds in Nairobi.
Nondescripts secured their place in the last four after a commanding 38-22 win over Kenya Harlequins in the Ngong Road Derby, while Menengai Oilers advanced to their fifth consecutive semi-final with a 38-18 victory over Blak Blad in Nakuru.
The semi-final action will see an exact repeat of action from the season prior, where
With high-stakes rugby action expected, the winners will battle for the Kenya Cup title in the grand final on April 12, 2025.
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