)
African Warriors Fighting Championship promoters of Dambe in Nigeria team up with crypto betting leader, Stake.com for a sponsorship deal
The African Warriors Fighting Championship (AWFC), the biggest promoter of Dambe, traditional Nigerian boxing, has signed a landmark sponsorship deal with Stake.com, the worldwide leader in crypto betting.
Already a sponsor of the UFC and Nigerian UFC Champion Israel Adesanya, the partnership is Stake’s first sponsorship deal in Africa.
As part of the deal, Stake branding will be integrated into AWFC events through high visibility logo placements on athlete and official uniforms and the fight arena.
The partnership will also offer Stake exposure across AWFC’s digital channels, where Stake branding will be visible throughout AWFC’s exciting Dambe content.
Founded in 2019 by Maxwell Kalu, The African Warriors Fighting Championship aims to raise global interest and awareness in Dambe, traditional Nigerian boxing.
Hugely popular in Nigeria, Dambe has built a large international following and has secured online views running into hundreds of millions.
AWFC is also working to raise health and safety standards in Dambe, a previously non-formalised sport which has been practised for hundreds of years.
AWFC has introduced the first unified ruleset for Dambe and pioneered the presence of medical staff at events.
In Dambe matches, athletes are permitted to strike with one hand which is wrapped tightly in knotted cord and known as “the spear.”
The other hand is used defensively and is known as “the shield.” Athletes can also kick with both legs. AWFC Dambe matches are contested over three rounds, and victory is secured by knocking out an opponent or causing his hand, knee or back to touch the ground.
Discussing the partnership between AWFC and Stake, CEO of AWFC, Maxwell Kalu, added:
“The first of its kind, our partnership with Stake is a huge moment for African combat sports and an exciting step in our mission of taking Dambe global. Ancient, intense, and steeped in tradition, Dambe is unlike any other combat sport in the world.
)
"Partnering with Stake highlights the impressive growth of AWFC and demonstrates that Dambe is making a real impact in the minds of combat sports fans around the world.
"We’re proud to be Stake’s first partner in Africa and look forward to assisting the brand in raising awareness and expanding its user base across the Continent.”
Akhil Sarin, Director of Acquisitions at Stake.com, added: “AWFC is a young brand with exciting plans, and we see huge potential for the sport of Dambe.
Stake has built a reputation with our combat sports partnerships and adding this to our portfolio is a huge step forward as we seek to expand in the African market.”
Related content
)
23:55 - 09.06.2023
Israel Adesanya explains the 1 thing he is better at than Michael Jordan
According to Israel Adesanya, he is better than the great Michael Jordan at one thing.
)
18:30 - 01.06.2023
UFC Watch Israel Adesanya wrestle hard with Logan Paul
Israel Adesanya shows off grappling techniques against Logan Paul.
)
23:55 - 29.05.2023
UFC Israel Adesanya teams up with Thor God of Thunder
Several months after calling on Sango, Adesanya teams up with Thor Odinson Asgardian God of Thunder.
)
16:46 - 29.05.2023
Adesanya's reaction after meeting arch enemy Pereira at airport priceless
Israel Adesanya and Alex Pereira ran into each other at the airport as both fighters shared friendly gestures despite their rivalry in combat sports.
)
20:00 - 25.05.2023
UFC Tyson Fury tells Israel Adesanya why he won't be fighting in the Octagon
Despite being friends with Anthony Joshua, Adesanya was cordial when meeting Tyson Fury.
)
11:00 - 11.06.2023
Israel Adesanya: Nigeria's UFC Champion Questions 'Who Made God'
'If God made the World, then Who Made God' - UFC Champion Israel Adesanya explains 'Who Made God'
)
08:30 - 12.06.2023
Israel Adesanya explains losing his virginity by 18
According to Israel Adesanya, he lost his virginity at 18 and also started drinking at a young age.
)
16:00 - 16.06.2023
Israel Adesanya: Nigeria's UFC champion shows off parents at “Stylebender” premiere
Nigeria's UFC champion Israel Adesanya takes his parents to see the “Stylebender” premiere.
)
19:00 - 14.06.2023
Israel Adesanya begs Netflix to take on Stylebender documentary film
See why Adesanya is begging Netflix after the premiere of the documentary film “Stylebender” at Tribeca Festival,
)
08:00 - 22.06.2023
Israel Adesanya: UFC Champion rates Nigeria's jollof rice ahead of Ghana and Senegal
Israel Adesanya talks delicious Suya, rates Nigerian jollof ahead of Ghana's and Senegal's.
)
08:30 - 09.07.2023
Israel Adesanya: Nigerian UFC Champion brands South Africa’s Dricus du Plessis a 'Nigg*r' at UFC 290
Nigeria’s Israel Adesanya uses the N-Word as he faces off with South Africa’s Dricus du Plessis at UFC 290
)
08:00 - 13.07.2023
Israel Adesanya vs Mark Zuckerberg: Facebook founder chokes Nigeria's UFC champion in new photos
Facebook founder Mark Zuckerberg chokes Nigeria's UFC champion Israel Adesanya in new photos.
09:00 - 10.07.2023
Israel Adesanya: 'If you ain’t my brother, you ain’t African' Nigerian UFC Champion roars at Dricus Du Plessis
'If you ain’t my brother, you ain’t African' - Nigerian UFC Champion Israel Adesanya roars at South African fighter Dricus Du Plessis.
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)