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Shibutse shared that the media plays a very significant role when it comes to the menace.
The rampant doping cases in the country have forced the Anti-Doping Agency of Kenya (ADAK) to come up with creative ways on how to curb the menace and create awareness.
ADAK CEO Sarah Shibutse shared that the media plays a very significant role when it comes to abating the menace and it is crucial for them to understand how and what they should report.
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12:20 - 12.07.2023
ATHLETICS: Sprinter Mark Otieno gearing to restart career on a clean slate as doping ban ends
Otieno’s ban is backdated to July 31, 2021, and this is the month he is set to complete his ban (July 30) and be cleared to officially continue with his sprinting career.
She noted that the media has always been beneficial to the agency by churning out information concerning the menace and why athletes should not engage in the heinous act.
“We understand the role that the media play in the fight against doping. The media usually help us in churning out information on what ADAK is all about, how the athlete can run, their rights and responsibilities, and why it is wrong for the athletes to do it. The media helps everyone to understand why ADAK is important and encourages clean sport,” Shibutse said.
The CEO however, noted that the media has to get their stories right since this will help in authenticity and even avert lawsuits.
To sensitise the media about reporting doping cases, ADAK has organised a two-day training in Mombasa for sports journalists that kicked off on Friday, July 14, and will conclude on Saturday, July 15.
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18:15 - 14.07.2023
FOOTBALL Former Tusker forward Mathew Odong returns to football after parting ways with Tanzanian club
Odong signs two-year contract with a Ugandan side after parting ways with Tanzanian club Biashara United Mara.
“One of the challenges we face with the media is that some information is put out there has some facts but it’s wrongly structured. In doping reporting, as long as you get one issue wrong, the whole story is distorted.
"We want the media to be free to communicate to us and get all the facts right so they can avoid getting into trouble like being sued,” she added.
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