Villa's $1.25M sponsor revealed, worked with Juventus

SC Villa fans cheering their team at Nambooel Stadium in the past | Image by John Batanudde

FOOTBALL Villa's $1.25M sponsor revealed, worked with Juventus

Allan Damba • 12:04 - 15.07.2023

The same company has previously partnered with Italian and European football giants Juventus between 2018-2022 and Germany's VFL Wolfsburg in 2015.

Days after the news of SC Villa securing a lucrative sponsorship with a Chinese company, Pulse Sports Uganda has learnt it's tyre a manufacturer.

Chinese tyre production gurus Linglong Tire will become the main sponsors for the Uganda Premier League record holders, in a partnership that's set to be unveiled on July 27.

Linglong Tire logo

The same company has previously partnered with Italian and European football giants Juventus between 2018-2022 and Germany's VFL Wolfsburg in 2015.

This website on strong grounds understands the deal is worth $1,250,000 (over Shs4.5B) for five years.

Linglong Tire will be injecting $250,000 (Shs.900m) per season, where $80,000 (Shs.290m) will go to the team's salaries mainly, while $170,000 (Shs.617m) will be invested in a sports complex (stadium).

SC Villa have not had a shirt sponsor for a while, they are about to dive into millions with | SC Villa Image

The sums directed towards the construction of the stadium will be in addition to the Shs. 3B the club received from the Uganda National Roads Authority (UNRA) as compensation for the encroaching on the Villa Park facility in Nsambya.

About Linglong Tire

Linglong Tire, full name Shandong Linglong Company Limited is a Chinese tire manufacturing enterprise which has been among the top 20 global tire producers for the past 20 years.

The company was founded in 1975 as Zhaoyuan Tire Manufacturing and Repairing Plant, and it's under the leadership of Chinese native, Wang Xicheng.

It has had sponsorship partnerships with Wolfsburg, Italy's Juventus and is currently the main sponsor for the Serbian SuperLiga, which is the country's topflight league.