![[VIDEO] Lionel Messi: Watch Inter Miami star make his Super Bowl commercial debut ahead of LVIII showdown](https://sportal365images.com/process/smp-images-production/ringier.africa/09022024/78287772-ee46-41d3-b04c-4f10684b2dbc.png?operations=fit(480:))
Messi recently made his commercial debut for Michelob ahead of the highly-anticipated Super Bowl LVIII.
Lionel Messi has stepped into the world of commercials with a bang.
Teaming up with Michelob ULTRA, the 36-year-old Inter Miami star made his debut in a star-studded commercial ahead of Super Bowl LVIII.
Joined by actor Jason Sudeikis and Hall of Fame quarterback Dan Marino, Messi took center stage in a beach-themed ad that encapsulates joy, athleticism, and spontaneity.
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19:21 - 08.02.2024
Fans Call for Messi's Inter Miami Contract Termination Over Penalty Reaction
In a friendly match between Inter Miami and Vissel Kobe at the Japan National Stadium, Lionel Messi found himself at the centre of controversy as his laughter following a missed penalty drew sharp criticism from fans.
Lionel Messi x Michelob’s "Superior Beach" Ad: A Celebration of Life
In the 60-second "Superior Beach" spot, viewers are treated to a delightful scene where Lionel Messi indulges in a pick-up game of beach soccer while awaiting a Michelob beer.
Jason Sudeikis provides witty commentary, while Dan Marino's iconic arm strength is playfully referenced.
Despite the soccer-centric theme in an American football-centric event, the ad resonates with its celebration of life's simple pleasures.
Messi's involvement in the Super Bowl campaign marks Michelob's continued investment in soccer ahead of the Copa América USA 2024.
Following Super Bowl LVIII, Michelob ULTRA sets its sights on Copa América USA 2024, where it serves as the official global beer sponsor.
This prestigious tournament, featuring 16 teams from CONMEBOL and CONCACAF, will take place across 14 host cities in the United States from June 20 to July 14.
Messi's Argentina are currently the reigning champions, adding a layer of significance to Michelob's partnership with the eight-time Ballon d’Or.
Meanwhile, BoardRoom reports that Michelob plans to elevate the Super Bowl experience with a star-studded party in Las Vegas, promising performances by artists like Lil Wayne, T-Pain, and Alesso, along with hosts Alex Morgan and Dan Marino.
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11:53 - 07.02.2024
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07:38 - 30.01.2024
Patrick Mahomes: NFL star joins Erling Haaland as brand ambassador for PRIME ahead of Super Bowl LVIII
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15:50 - 24.09.2023
Usher officially confirmed as headliner for 2024 Super Bowl Halftime show
Apple Music have announced Usher as the headliner for the 2024 Super Bowl Halftime show.
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