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Formula 1 becomes another popular global sports brand set to arrive at the Tottenham Hotspur stadium.
Tottenham Hotspur and Formula have reached a 15-year agreement to bring motosport experience to the Tottenham Hotspur Stadium
The North London Premier League club has already seen music concerts, boxing and rugby now also being staged in London N17.
And a statement released on Tuesday, February 28, revealed that an estimated 5.9billion people globally are interested in events held at Tottenham Hotspur Stadium - equating to nearly 80% of the world’s population.
F1 and Tottenham Hotspur FC partnership details
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According to an official press release on Tuesday, the partnership will see the exclusive delivery of the world’s first in-stadium electric karting facility and London’s longest indoor track, based below Tottenham Hotspur Stadium’s iconic South Stand.
“Tottenham Hotspur is delighted to announce a 15-year strategic partnership with @F1 that will bring a brand-new motorsport experience to London.
“The world’s first in-stadium karting facility and London’s longest indoor electric go kart track will open in Autumn 2023.” a statement read via the club’s official social media page.
The multi-use nature of Spurs’ stadium is attracting a wide range of sports and events, creating a wealth of opportunities and experiences for partners, fans and visitors.
The one-of-its-kind experience, which will be seen at no other football stadium in Europe, will include separate tracks for both adults and juniors and has been accredited by the National Karting Association, making the facility a potential future venue for national karting championship races.
The experience will also include interactive motorsport activities and food and beverage facilities.
The karting experience aims to create apprenticeship and career opportunities for local young people and bring greater diversity to the motorsport industry, particularly for women and underrepresented groups.
It will also provide F1 with a touchpoint in London from which to further grow its fanbase throughout the world.
Speaking on the new partnership, Daniel Levy, Chairman, Tottenham Hotspur, said in the statement: "Since building this stadium our ambition has always been to see how far we can push the boundaries in delivering world-class experiences that will attract people from around the world all year round.
“We have been able to bring the biggest names in sport and entertainment to London N17.
“We are extremely excited about what this long-term partnership with F1 will bring for our global, national and local communities."
Stefano Domenicali, President and CEO, Formula 1, said: ‘The karting experience will be a destination and place that families, friends and aspiring drivers from all over the world will want to visit and enjoy, engaging new audiences and offering an accessible entry point to the world of motorsport.’
A driver academy programme will also be introduced to widen the motorsport talent pool and help to identify the next generation of F1 drivers.
Tottenham Hotspur poised for takeover
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According to reports earlier this month, an Iranian-American billionaire known as Jahm Najafi is reportedly preparing a group of investors to launch a £3.1billion ($3.75bn) takeover bid for Premier League club Tottenham FC.
Najafi who is the chairman of MSP Sports Capital, is currently working with a consortium to finalize the structure of the mammoth bid expected to be launched in the coming weeks.
Spurs currently sit fourth in the Premier League standings, four points clear of fifth-placed Newcastle United.
Over the weekend, the Lilywhites defeated Chelsea 2-0 in the London Derby courtesy of second half goals from Oliver Skipp and Harry Kane, as they continued their quest for a top four finish.
Spurs return to action on Wednesday, March 1, when they face Sheffield United in the fifth round of the FA Cup.
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