The agreement, signed at a ceremony in Abuja, guarantees the NLO an annual payment of N241 million in cash and value-in-kind. This translates to a total investment of N964 million over the next four years.
The Nationwide League One (NLO), Nigeria's third-tier domestic football league, has secured a major boost with a staggering N964 million sponsorship deal from the New Year Mega Lottery.
This significant partnership, announced on March 14th, 2024, will see the New Year Mega Lottery become the official title sponsor of the NLO for the next four seasons.
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The agreement, signed at a ceremony in Abuja, guarantees the NLO an annual payment of N241 million in cash and value-in-kind. This translates to a total investment of N964 million over the next four years.
Elevating Grassroots Football
This collaboration aims to significantly elevate the status of grassroots football in Nigeria. With this injection of funds, the NLO hopes to solidify its position as a breeding ground for football talent and become a thriving and attractive league on the continent.
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Mutual Benefits
The Chairman of the NLO, Silas Agara, expressed his delight at the sponsorship deal. He highlighted that the partnership recognizes the NLO's role in nurturing football talent, not just as a competition body.
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The former Deputy Governor of Nasarawa State said, "New Year Mega Lottery is a Nigerian firm and lottery company licensed by the Nigeria Lottery Commission; they will be our title sponsor for the NLO.
"The sponsorship deal will run for four seasons and cost two hundred and forty-one million naira (N241, 000, 000) annually (both cash and value in kind). With the annual payment totaling N964, 000, 000, 00 (Nine Hundred and Sixty-Four Million Naira),.
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“This sponsorship recognises NLO not just as a football body but also acknowledges our position as the league with the single-biggest football talent base in Africa.”
New Year Mega Lottery's Commitment
Ms. Obiorah Emmanuella, Head of Corporate Communications at New Year Mega Lottery, spoke on behalf of the sponsor.
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She emphasized their passion for football and social responsibility initiatives as key motivators behind the sponsorship.
Emmanuella expressed New Year Mega Lottery's excitement about connecting with future generations of Nigerian football stars at the grassroots level. The company aims to contribute to their development and foster a thriving football environment.
She further encouraged other well-meaning Nigerians to join the cause of developing grassroots football in the country. The goal is to propel Nigeria to even greater heights in the world of football.
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She said: “We are thrilled to enter this sponsorship deal with the Nationwide League One (NLO) and engage a large audience through our brand. It is for the love of soccer and a prioritized social responsibility in line with our humanitarian commitments, that prompted us to sponsor the NLO.
“Through this collaboration, we are also excited to connect with the future generation of football athletes at the grassroots level across Nigeria and help them grow. The company’s strong commitment to nurturing and empowering talents, fostering opportunities, and gratifying fans within its market are among the primary motivations for aligning with the NLO.
“I want to use this medium to urge other well-meaning Nigerians to get involved in the development of these laudable sports to enable the country to attain its expected height in world football.”
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Building on a Legacy
By sponsoring the NLO, New Year Mega Lottery adds another chapter to its history of supporting job creation and empowerment in Nigeria through sports and education.
This significant investment promises a bright future for the NLO and the development of football talent in the country.
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