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Manchester City has been named the most valuable football club brand in the world, according to the recently released Brand Finance Football 50 Report.
Manchester City has been named the most valuable football club brand in the world, according to the recently released Brand Finance Football 50 Report.
The Club's brand value has seen a remarkable 34% positive growth since the COVID-19 pandemic, propelling Manchester City past Real Madrid to secure the top position.
This achievement marks the first time in six years that an English club has held the number one spot. Roel de Vries, Chief Operating Officer at City Football Group, expressed his enthusiasm about the Club's accomplishment.
"Being recognized as the world's most valuable football club brand reflects the phenomenal growth story that Manchester City has had in recent years," Roel de Vries.
This achievement recognizes the evolution of the brand and the Club as a whole." The report attributes Manchester City's rise in the rankings to their decade of dominance on the pitch and their status as the Club with the highest revenue among all those included in the report.
The team's exceptional performance has been exemplified by their recent victory in the FA Cup, securing their seventh title and third consecutive Premier League championship.
"This comes at the climax of a remarkable season for Manchester City both on and off the pitch. On Saturday, City lifted the FA Cup to complete a domestic double after winning a third successive Premier League last month," noted de Vries.
Financially, Manchester City has also achieved impressive success. The Club recently topped the Deloitte Money League for the second consecutive year, reporting record revenue of £613 million and profits of £41.7 million.
The Club's commercial portfolio has flourished, with new partnerships and long-term renewals announced throughout the season.
Additionally, the demand for City's merchandise has been overwhelming, with the latest kit launch seeing a new shirt sold every 12 seconds on the first day of sales.
Furthermore, Manchester City's popularity extends beyond the pitch to social media platforms. The Club has become the most famous European Club on YouTube regarding active users and video views this season, further highlighting its global appeal.
Looking forward, Manchester City has submitted a planning application to Manchester City Council to develop an outstanding fan experience and a year-round entertainment and leisure destination at the Etihad Stadium.
If approved, this project would contribute an additional £300 million to City Football Group's ongoing investment and regeneration efforts in East Manchester.
"As we look to the future, we want to keep investing in the right things – our football talent, the City of Manchester and our local community, infrastructure and fan experience.
We have a proven track record of innovation and are excited for the next chapter in this Club's remarkable history," de Vries affirmed.
Manchester City's ascent to becoming the world's most valuable football club brand is a testament to its consistent performance, record-breaking achievements, and commitment to financial sustainability.
With their continued investments and innovative approach, Manchester City is poised to shape the next chapter of their illustrious history.
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