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Son Heung-min's new deal with a technology company prevents him from using rival phones for selfies, causing unique off-field fan interactions.
Tottenham Hotspur's radiant star, Son Heung-min, finds himself in a unique situation off the pitch due to his recent brand ambassadorship deal with a South Korean tech behemoth.
As viral videos have depicted, Son, popularly revered for his on-pitch prowess, can no longer take selfies with fans using phones from rival companies. due to a sponsorship agreement with tech giant, Samsung.
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13:00 - 11.09.2023
ATHLETICS: AIU slap five-year ban on 40 year-old Kenyan marathoner for doping
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According to Daily Mail, the video in question, which quickly went viral on TikTok, showcased a fan eagerly handing over their iPhone to Son for a cherished selfie.
But much to the astonishment of many, the South Korean football prodigy apologetically refused, explaining that his hands are tied (or perhaps, contractually restricted) when it comes to interacting with rival technology.
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12:30 - 11.09.2023
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In the video, Son's kindness is evident even as he declines the fan's request, he courteously offers them an alternative: they could take the selfie themselves.
And true to his gentlemanly spirit, when another fan approached him with a different phone (presumably a Samsung), Son happily obliged, clicking a selfie with the ardent supporter who proudly displayed a Tottenham shirt bearing Son's name.
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12:00 - 11.09.2023
CRICKET Battle of titans anticipated as Ruaraka Team A lock horns with on song Kanbis A
The last time both teams met was in July and Ruaraka A had the last laugh with a narrow two-run win over Kanbis A.
This curious episode stems from Son's recent collaboration with Samsung as their brand ambassador.
The deal inked earlier this summer reportedly dictates that Son cannot interact with or use mobile phones from competing brands, especially in public.
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11:30 - 11.09.2023
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The implications? Fans eager to capture a moment with the South Korean forward, who do not own a Samsung, will have to handle the selfie-taking duty themselves.
Since his partnership with Samsung commenced, Son has been an active promoter of the brand on his social media platforms, especially Instagram.
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11:00 - 11.09.2023
Joyce Njeru achieves double victory at the Canfranc-Canfranc Mountain Running World Cup event
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His posts feature Samsung's wide range of products, including their televisions, watches, refrigerators, and of course, mobile phones.
His most recent promotional campaign, 'Everyday SmartThings with Son', offers fans a glimpse of the 31-year-old footballer's life off the pitch, as he seamlessly integrates Samsung products into his daily routine.
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10:30 - 11.09.2023
ATHLETICS: The millions Usain Bolt makes in a year
The Jamaican is the world record holder in both the 100m and 200m, records he set during the 2009 World Championships.
Recognized as South Korea’s premier sports icon, Son's marketability is tremendous. He has previously been associated with global brands such as Calvin Klein, Burberry, Gatorade, and insurance titan AIA Singapore. Such partnerships affirm the worldwide appeal and trust Son commands.
On the football front, Son Heung-min seems to have rediscovered his golden touch. After clinching the Premier Golden Boot jointly in the 2021-22 season, he faced a slight slump, netting a modest 10 goals last season.
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10:30 - 11.09.2023
GENERAL: Thunder on trail as 300 Kibo bikers blaze from Nairobi to Naivasha
300 riders tackled Kibo's thrilling "Ride Like a Champ" challenge, showcasing bike robustness and rider expertise from Nairobi to Naivasha.
However, the current season looks promising. With three goals in just four matches, courtesy of a mesmerizing hat-trick in Tottenham's 5-2 triumph against Burnley, Son is clearly indicating that he's back in top form.
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