CAF banks partnership with Rwanda for its premier football competition

L-R: CAF President Patrice Motsepe, Rwanda President Paul Kagame and FIFA President Gianni Infantino during the 2023 FIFA Congress in Kigali, Rwanda | Photo Credit: Courtesy

FOOTBALL CAF banks partnership with Rwanda for its premier football competition

Shafic Kiyaga • 12:29 - 02.09.2023

Scheduled to kick off on October 20, 2023, in Dar es Salaam, Tanzania, this groundbreaking competition will feature eight of Africa's most celebrated football clubs.

The African Football League (AFL) has shown its economic pull even before the first game of the competition kicks off by announcing its first major partnership with Visit Rwanda.

The collaboration further underscores Rwanda's commitment to football development in Africa.

The AFL's exhilarating journey with Visit Rwanda is set in motion, with the momentous inaugural draw slated for Saturday evening, unfolding in the heart of Cairo, Egypt.

This isn't Rwanda's first foray into football partnerships. The country has extended its reach across various European football leagues.

Rwanda's footprint has been strategically etched alongside esteemed clubs like Arsenal in England and Paris Saint-Germain in France.

Rwanda's innovative approach has led to the emblazoning of the "Visit Rwanda" logo on the illuminated panels adorning the Allianz Arena, Bayern Munich's iconic stadium boasting a capacity of 75,000 seats.

Bayern and Rwanda are into a partnership|COURTESY

For the past five years, the Rwandan government has been investing heavily in the sporting sphere to attract tourists and investors and raise the country's international profile, whose history is marked by the 1994 genocide.

Rwanda partnered with Arsenal in 2018 then with PSG the following year.

It has also embarked on organising international sporting events, such as the World Road Cycling Championships in 2025, and in March, hosted the 73rd Congress of the International Football Federation (FIFA).

Partnerships with Arsenal and PSG have generated more than $160 million (€148 million) and attracted a million visitors, generating an additional $445 million (€412 million), according to Akamanzi in March.

Scheduled to kick off on October 20, 2023, in Dar es Salaam, Tanzania, this groundbreaking competition will feature eight of Africa's most celebrated football clubs.

The AFL is being organised by the Confederation of African Football (CAF) in partnership with FIFA in a move that that promises to reshape the landscape of African club football

The AFL has assembled an electrifying lineup of clubs from three distinct African Regional Blocks: The North, Central-West, and South-East regions.

Representing the North are Egyptian powerhouses Al Ahly, Tunisia’s Espérance Sportive de Tunis, and Morocco’s Wydad Athletic Club.

The Central-West block will be highlighted by Nigeria’s Enyimba Football Club and DRC’s Tout Puissant Mazembe.

Finally, from the South-East region, the league will feature Mamelodi Sundowns from South Africa, Angola’s Atlético Petróleos de Luanda, and Tanzania’s Simba Sports Club.

The inaugural season will unfold over four adrenaline-pumping weeks, beginning with the Opening Ceremony.

The competition is structured on a home and away basis, kicking off with knock-out quarter-finals.

The semi-finals are scheduled between October 29 and November 1, with the ultimate final matches slated for November 5 and 11.

This Inaugural edition serves as a precursor to the fully-fledged AFL, which will expand to feature 24 of Africa’s highest-ranked football clubs starting in the 2024/2025 season.