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The facility will serve as the entity’s U.S. headquarters and establish the federation’s footprint Stateside
Argentina prepares to build Miami training facility as it targets major U.S. expansion
As elated Argentina players led by Lionel Messi jumped up and down the podium in joy after they had just won the World Cup at the expense of France at the Lusail Iconic stadium last December, you would have been forgiven for thinking that they had helped the legendary captain reach the pinnacle. After all, what better way to “complete football” than by winning the World Cup?
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16:55 - 26.04.2023
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A torrential downpour in the closing stages of the first half threatened the postponement of the match.
The federation’s story is not done. In fact, their victory over France that night is just the start as far as they are concerned. The World Cup in November is part of a 10-year project to transform the Argentina Football Federation (AFA) brand, which includes a global commercial expansion strategy that has already begun to take root in China and the Middle East.
Now, the AFA has circled the U.S. market as its next frontier — and they’re not being subtle about their introduction into North America.
A brand new AFA training facility will soon break ground in Miami. It will serve as the entity’s U.S. headquarters and establish the federation’s footprint Stateside. It also means that Argentina will have a dedicated training facility in the U.S. before the U.S. national teams do. The AFA’s U.S. expansion also includes plans to create youth academies throughout the country.
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17:10 - 26.04.2023
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Talanta protested, as they were not convinced by the manner in which K’Ogalo scored their second goal.
Each academy will be led by AFA coaches, who will train players and local coaches based on the latest Argentine football methodologies. In the long term, Argentina will do something that it has never done before: scout dual-national talent in the U.S.
“Yes, that’s part of it,” said Leandro Petersen, the AFA’s chief commercial and marketing officer. “We know that there are many players in the U.S. who have Argentine parents. It happens in Europe, too. (Alejandro) Garnacho (Manchester United), Franco Carboni (AS Monza), players who have been brought up in Europe because they were born and raised in Europe, but they identify with Argentina.
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17:35 - 26.04.2023
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The former KCB midfielder scored the lone goal of the game.
“We believe that those types of talents will appear in the U.S. Argentina is going through a very serious and negative financial situation. We’ll be evaluating that. We’ll continue to track those players who leave Argentina at a young age. If not, they’ll end up representing another country.”
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