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The Fulham midfielder has decided against inking sponsorship deals with sportswear brands.
Super Eagles of Nigeria star Alex Iwobi has opened up on his descison to refuse lucrative sponsorship deals from global sportswear giants.
Pulse Sports reports that 27-year-old Fulham midfielder recently revealed his stance his official Snapchat, citing his love for simplicity and the freedom to wear any sports brand and clothing of his choice as reasons for rejecting sponsorship offers.
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In a conversation sparked by a fan's inquiry about his preference for black boots, Iwobi emphasized his affection for simplicity, stating,
"I've Always Loved Black Boots, Simplicity... Also I Like Having The Freedom Of Wearing Any Sports Brand & Clothes I Like, Hence Why I'm Sticking To No Sponsorship Or Any Deals."
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![[WATCH]: Super Eagles fantastic build-up play for the second goal ft Iwobi & Lookman](https://sportal365images.com/process/smp-images-production/ringier.africa/22032024/9387f202-6644-4e5a-b02f-a4f5ffc50e9b.jpg?operations=fit(:350))
00:13 - 23.03.2024
[WATCH]: Super Eagles fantastic build-up play for the second goal ft Iwobi & Lookman
Nigeria's Super Eagles entertained fans en route to a first victory over Ghana in Morocco.
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16:31 - 13.03.2024
Top 15 Most Valuable Nigerian Players
Nigeria's football landscape is rich with talent, as showcased by the top 15 most valuable Nigerian players in 2022. From established stars like Victor Osimhen and Alex Iwobi to emerging talents like Gift Orban and Akor Adams, these players exemplify the skill and potential that Nigerian football brings to the global stage.
Rejecting Millions: Alex Iwobi's bold stand against sponsorship deals with sportswear brands
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In October 2020, the football world took notice when Nike released a special pair of blackout Nike Mercurial boots for Man United's Marcus Rashford, commemorating Black History Month.
Following Rashford's lead, other players, including Michy Batshuayi and Anthony Martial, made statements by wearing blackout boots emblazoned with messages such as "Black Lives Matter" and "No Racism."
Iwobi joined this movement when, during a match for Everton against Fulham, he sported the same pair of blackout Nike Mercurial Vapor XIII soccer boots customized with “EndPoliceBrutality” in support of the famous #EndSARS protest that rocked Nigeria that same year.
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Iwobi's principled stance of saying no to boot deals contrasts sharply with the typical trajectory of professional athletes, who often sign lucrative sponsorship deals with leading sportswear brands like Nike, Adidas, and Puma.
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Such deals can amount to staggering sums, ranging from ₦ 75 million to ₦ 150 million ($50,000 to $100,000) and even beyond, as companies vie for the endorsement of high-profile athletes.
Despite forgoing these substantial financial opportunities, Iwobi's marketability remains undiminished.
Regardless, Pulse Sports reports that Alex Iwobi is one of the most marketable Nigerian athletes in the world and also boasts a number of significant endorsement and sponsorship deals outside sports.
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10:18 - 15.02.2024
OPINION The Disparity in Endorsment deals: Exploring Why Nigerian Football Stars Lag behind Their Musical Counterparts
In 2024, the disparity in endorsement opportunities between Nigerian football stars and their counterparts in the music and film industry remains a pressing concern.
Iwobi recently returns to action for the Super Eagles, assisting Ademola Lookman goal in Nigeria’s 2-1 win against the Black Stars of Ghana during an international friendly on Friday, March 22.
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13:22 - 02.03.2024
Alex Iwobi’s beautiful cousin links up with Nigerian singer Iyanya
Ify Iwobi finally had a chance to meet one of her favourite Nigerian musicians at his UK show.
13:22 - 02.03.2024
Alex Iwobi’s beautiful cousin links up with Nigerian singer Iyanya
Ify Iwobi finally had a chance to meet one of her favourite Nigerian musicians at his UK show.
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