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AFC Leopards chairman Dan Shikanda has revealed some of the things the club learnt during their benchmarking visit to Tanzanian giants Yanga as they seek to change governance structure.
AFC Leopards chairman Dan Shikanda has shared what the club learnt on their recent visit to Tanzanian giants Yanga.
Leopards’ corporate taskforce was in Tanzania this month for a benchmarking tour as they sought ways to transform the club’s governance model to a more sustainable and profitable structure.
Ingwe are looking to move away from the current model of a community club to a corporate entity that will allow external investors to put resources into the club and a taskforce was recently formed to help bring this into fruition.
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17:25 - 03.10.2024
AFC Leopards begin tour of Tanzania for benchmarking at Yanga & Simba
FKF Premier League club AFC Leopards have visited Tanzanian football giants Yanga with Simba next as they seek to learn how to effectively trsntion into a coroprate model of governance.
They sought views from Yanga who have bounced back to near bankruptcy in less than five years to record revenues of over Ksh1 billion, becoming one of Africa’s biggest clubs currently.
Yanga sunk into a deep financial hole in 2015 when billionaire Yusuf Manji, who had been bankrolling the club, was arrested and even after his release three years later, he fled to the United States.
It left then unable to finance their activities, with top players leaving for greener pastures, until current president Hersi Said stepped in four years ago, helping change the governance structure that allowed in external investors, attracted fans to take up membership and renew subscription, while highly marketing the club, efforts that have paid off handsomely.
“They [Yanga] are on their short-term strategy which was to come up with a functional marketing department to market the club then also to get fans to register as members and build membership and to recruit top players in the region,” Shikanda told Pulse Sports.
“Now, they are recruiting top players in Africa, they have 12 foreign players who all play for their national teams and managed to register 80,000 members who religiously renew membership at Tsh25,000 (Ksh1,200) every year and from that, they raised about Ksh100 million and from there they built the team.
“They are planning to go corporate so that they can sustain what they started but they have just made sure they market the club well, anything positive goes out there, they get members in and they get good players.”
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23:30 - 09.06.2024
Gor Mahia & AFC Leopards look away: Yanga cross Ksh1 Billion mark in revenue last season
Tanzanian giants Yanga have revealed record revenues generated from the 2023-24 season which passed the Ksh1 billion mark for the first time in the club’s history.
It is those kinds of strategies that Ingwe are hoping to implement in a bid to boost the club’s coffers and become self-sustainable.
The Leopards’ taskforce is currently engaging members and stakeholders in a three-month civic education campaign that will end in December, with the aim of informing them of the benefits of transforming the club from its current society structure into a more investor-friendly corporate model.
A retreat will then be held by the taskforce in January 2025 to develop a comprehensive blueprint for the preferred governance structure after which it will be presented to the club’s members at the Annual General Meeting for ratification before adoption.
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05:00 - 26.05.2023
FOOTBALL Gor Mahia and AFC Leopards are you watching? How Yanga was transformed into a football powerhouse
The Tanzanian giants are one step away from claiming a historic continental title but their success is a culmination of a well-calculated plan from one man who had the club’s interest at heart
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