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Manchester United faces a hefty £10 million penalty for every Champions League qualifying failure starting in 2025, as part of their deal with Adidas. Failure to secure a spot in the prestigious tournament not only impacts their financial earnings but also reflects the pressure to perform at the highest level in European football.
Manchester United is facing a challenging situation as they could potentially incur a £10m penalty for failing to qualify for the Champions League starting from 2025. This penalty is part of their new deal with kit supplier Adidas and signifies the high stakes regarding their performance on the football field.
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Adidas Demands Champions League Qualification
According to a report from The Times, Manchester United is under pressure to secure Champions League qualification consistently from 2025 onwards to avoid a significant financial penalty.
The clause in their contract with Adidas highlights the expectations of the kit supplier, who aims to see the iconic Red Devils compete on the grandest stage of European football.
Financial Implications of Missing Out
With their current position in the Premier League, Manchester United faces the risk of not making it to the Champions League next season. Failing to qualify for the tournament means missing out on vital participation and prize money.
Moreover, the potential £10m penalty for non-qualification in 2025/26 adds another layer of financial consequence to their underperformance.
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