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American rapper Snoop Dogg has unveiled an ambitious vision tied to the 2028 Los Angeles Olympics, blending love, culture, and creativity in a bold new venture that reflects his signature style.
Paris Games fixture Snoop Dogg has set his sights on yet another iconic Olympic venture—designing the medals for the Los Angeles 2028 Games.
The rapper, entrepreneur, and unofficial Team USA cheerleader revealed his ambitious dream during the launch of his new jewelry line in Paris.
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The collection, created in partnership with music company gamma and design house Metal Alchemist, was unveiled in grand style.
Among the standout pieces was a medallion forged from original copper sourced from the Statue of Liberty, a project brought to life by Metal Alchemist founder Carolyn Rafaelian.
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The shimmering creation seemed to reflect Snoop’s aspirations, which he shared openly at the event.
“Let me put our bid in right now. The Olympics, IOC (International Olympic Committee), we want to do the medals for the Olympics in 2028,” Snoop declared, drawing applause from the crowd.
The jewelry line, aptly named Lovechild, represents more than just an artistic endeavor for Snoop.
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The rapper explained that the collection is rooted in love—love for his family, his community, and the broader global audience he seeks to inspire.
“I felt like I was a ‘lovechild,’” he said.
Snoop’s venture into the world of medal-making underscores his growing involvement with the Olympic movement.
Having served as a correspondent for NBC’s Olympic Primetime Show and even carrying the torch during past events, Snoop has become a beloved figure within the Games.
“I just wanna make it available for the athletes from the hood that didn’t make it,” he told ET’s Kevin Frazier in a September interview, hinting at his vision for a “hood Olympics.”
“They probably had certain ramifications, but they still were athletic, and they still were good. So, I wanna bring that component, and hopefully we’ll be able to, you know, make it make sense.”
Each piece in the collection aims to celebrate unity and resilience, themes that resonate deeply with the Olympic spirit.
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While the International Olympic Committee has yet to respond to Snoop’s bid, his bold proclamation has already sparked interest and excitement.
NBC, which has featured Snoop in its Olympic coverage before, is reportedly keen to keep the rapper involved for the Milano-Cortina 2026 Games and beyond.
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