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The 21st Standard Chartered Nairobi Marathon has received Ksh 173 million in sponsorship ahead of its October 27, 2024, event, with support from over 40 sponsors to enhance participant experience and community initiatives, including disability inclusion and youth empowerment.
The 21st edition of the Standard Chartered Nairobi Marathon has received a major boost of Ksh 173 million from sponsors ahead of the race scheduled for October 27, 2024, at Uhuru Gardens.
The support comprises cash and in-kind contributions and will enhance the experience for participants and further empower community initiatives.
Peter Gitau, chair of the Local Organising Committee of the Standard Chartered Nairobi Marathon noted that since its inception, the marathon has welcomed over 300,000 runners and cemented its status as one of the region's premier athletic events.
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He added that the proceeds from the event will support young people, especially women and individuals with disabilities, in their efforts to learn, earn, and grow.
This year’s marathon edition has since attracted more than 40 sponsors and partners, an increase from 30 last year.
“Standard Chartered has significantly contributed to KES 100 million towards the event. Prudential, one of the world's most trusted insurance companies, has also stepped in with Ksh 10 million as the official sponsor for the 5KM Family Fun Run in cash and in-kind support, playing a crucial role in ensuring comprehensive insurance coverage for all participants,” Gitau added.
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On his part, Gwen Kinisu, CEO, of Prudential, noted that through their partnership with the Standard Chartered Nairobi Marathon, they reinforce their commitment to initiatives that positively impact communities.
“Our goal is not only to support emerging and elite athletes in launching their international careers but also to inspire families to embrace a culture of fitness and well-being," he said.
Daniel Oloo, Interim Country Director of Light for World Kenya added: "Disability inclusion at the Standard Chartered Marathon is a critical step toward building an inclusive society where everyone, regardless of ability, can participate fully.”
Oloo further explained that by ensuring that the marathon is accessible to persons with disabilities, the company will not only be promoting equal opportunities in sports but also raising awareness of the importance of inclusivity in all aspects of life.
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Some of the other sponsors contributing cash support include G4S, MSF-Doctors without Borders, LaRoche (a leading producer of dermatological skincare products), Bata, Carrefour Supermarkets, Healthy U and Heineken.
The Coca-Cola and Minute Maid will come through with refreshments while Kinderville Junior School will sponsor the Kiddie Zone. Hydration partners include Tetra Pak, Reload, and ORS with AAR Healthcare, Aga Khan University Hospital, Médecins Sans Frontières (MSF) and AMREF coming onboard to provide emergency medical support and post-race care for all participants.
CBM Christian Blind Mission, a leader in disability inclusion, will ensure essential support for participants with disabilities.
PTG will offer kit delivery services to all the corporate participants, Little Africa will offer logistics support by offering shuttling services for participants to and from the venue while NTT Data will guarantee reliable internet connectivity throughout the event.
Additionally, sports tourism initiatives will be spearheaded by Magical Kenya, Kenya Wildlife Services, Bonfire Adventures and Kenya Airways – the official flight partner. Efforts focused on sustainability will involve organisations such as Unicaf, WWF, and the Peace and Cultural Heritage Alliance, Takataka as Hurricane Global will manage cleaning services.
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