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The inaugural Keely Klassic is set to take place in Birmingham in February next year as Keely Hodgkinson starts bid to revolutionise athletics.
Keely Hodgkinson has announced the launch of her own indoor athletics event as she looks to use her platform to revolutionise the sport.
The newly crowned BBC Sports Personality of the Year will stage the inaugural ‘Keely Klassic’ in Birmingham in February 2025, with the Beeb already in talks to broadcast it.
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"We are hoping to just bring something fun to the track. We want to create a legacy within ourselves and try to bring more eyes to track and field, especially my generation. That is the aim," Hodgkinson told the Daily Mail.
The meeting will mark Hodgkinson’s first race since winning Olympic gold in Paris in August and she will attempt to break the 800m world indoor record, which was set on the very day she was born. But the 22-year-old’s bigger aim is to help attract a younger audience to athletics and she wants her event at the Utilita Arena to be ‘an experience like no other’ for fans.
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The Keely Klassic is set to be an hour-long show, with around nine races involving top British stars wearing new kit without bibs, and with live music and celebrity appearances. It will take place on February 15, a week before the UK Indoor Championships at the same venue, with the intention of it becoming an annual event.
"It’s hopefully something that will go on for a long time. I have got big ambitions with it. The marketing is coming out and it’s going to look really cool," Hodgkinson added.
Hodgkinson is the first SPOTY winner from athletics since Mo Farah in 2017 and the first female from track and field to triumph since Kelly Holmes in 2004.
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