)
KTB is on the forefront to boost Mountain Running and make Kenya a tourism destination country.
The Kenya Tourism Board (KTB) and Athletics Kenya (AK) has launched a series of mountain and trail running events aimed at positioning Kenya as a sports and adventure destination.
The series dubbed the 'Magical Kenya Mountain & Trail Series' will kick off with the Barngetuny mountain run hosted in Nandi County set for January 18, 2025.
)
16:30 - 31.10.2024
Kenya Tourism Board rewards Faith Kipyegon with holiday treat
Nicknamed the 'smiling destroyer' the 30-year-old claimed silver in Paris in 5000m, in a race that was marred with controversy
Speaking during the launch event in Nairobi, PS for Tourism John Ololtua said that Kenya known as the home of running and world beaters has the potential to attract additional tourists by tapping in the mountain and trail series. This, he said, will also give opportunities for youth to exploit their talent as well as promote the local economies where the trail takes place.
"This Magical Kenya Mountain and trail Series align with our broader strategy of positioning Kenya as a multi-experience destination, catering to diverse interests and preferences," he said. "We are confident that this trail series will become a flagship event, drawing visitors from around the globe and contributing significantly to our tourism economy," he added.
)
12:24 - 14.10.2024
Standard Chartered Marathon partners with KTB to boost tourism ahead of 20th edition
The strategic collaboration will serve as a catalyst to draw marathon runners and fans to the marathon for the next three years
KTB and AK also signed a partnership that will see both organizations collaborate to promote Kenya as a premier destination for sports and adventure.
Athletics Kenya President Lt. Gen (Rtd) Jackson Tuwei expressed his excitement saying, “We are glad to partner on this trail series which runs across various mountain trails and counties. We can use these mountain runs and trails to train our athletes to compete in the World Mountain and Trail Running Championship while also positioning Kenya to host one of the events in the global series.
)
12:47 - 16.10.2024
Kenya Tourism Board targets 50 million U.S. runners at Chicago Marathon to boost tourism
KTB recently partnered with the Standard Chartered Marathon as part of a larger campaign to re-position Kenya as the home of marathon running.
"We already have over 20 medals in the championships and will use the Tinderet Barng'etuny Mountain Run to select the athletes who will represent Kenya in the World Mountain and Trail Running Championships," Tuwei said.
The Magical Kenya Mountain & Trail Series will feature six mountain and trail running events across Kenya's unique landscapes, including the Barng'etuny Mountain Run, Nyamira Great Run Edition in May, Mt. Kenya Mountain Run Edition in June, Aberdare’s Trail Run Edition in August, Mt. Longonot Edition in November and the Elgon run in December.
KTB CEO June Chepkemei said that the collaboration was a significant milestone in the board's efforts to diversify Kenya's tourism offering and tapping into the lucrative sports tourism markets. She added that the Mountain & Trail Series would be a game changer attracting both international sports enthusiasts and domestic tourists.
"Kenya is endowed with breathtaking landscapes, from majestic mountains to pristine trails, which provide the perfect backdrop for adventure and sports," said Chepkemei.
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)