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Sebastian Coe has admitted regret over a major Olympic decision sparking controversy as he eyes the most powerful role in sports.
World Athletics chief Sebastian Coe has made a shocking confession about his controversial decision to introduce prize money for the Paris 2024 Olympics without consulting the International Olympic Committee (IOC).
The move, made in August last year, sparked backlash from the IOC and various national federations, who opposed the decision on the grounds that it did not benefit all athletes equally.
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The fallout has now led Coe to express regret over the way he handled the situation.
"We made the judgement about prize money because we felt it was in the best interest of our sport," Coe admitted during an online media roundtable, as reported by Japanese Times.
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The Briton acknowledged that his approach should have been different and even apologized to other Olympic sports federations—though he stood firm on the principle behind the decision.
"In hindsight, I should have done it differently, and I am ready to hold my hands up," Coe said.
"I did apologize (to other Olympic sports federations). Not about the prize money ... but in hindsight I would have done it a different way."
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Coe’s remarks come at a critical time as he prepares for the International Olympic Committee’s presidential election in March.
The 68-year-old administrator is among the frontrunners for the top job in global sports.
He is competing against high-profile candidates such as Zimbabwe’s sports minister and former Olympic swimming champion Kirsty Coventry, Spaniard Juan Antonio Samaranch, cycling chief David Lappartient, Prince Feisal Al Hussein of Jordan, gymnastics federation head Morinari Watanabe and multimillionaire ski federation president Johan Eliasch.
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The election, set to take place in Greece on March 20, will determine the successor to Thomas Bach, who has led the IOC for 12 years.
If elected, Coe has pledged to reshape the way decisions are made within the Olympic movement particularly by involving more IOC members in key discussions rather than relying heavily on the executive board.
"Everywhere. Absolutely everywhere," Coe responded when asked how he would increase member involvement.
"At the moment we don't have the structures to get the best out of some very smart people."
Under Bach’s leadership, nearly all IOC decisions have been unanimous with the executive board taking the lead and members largely approving its recommendations.
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Coe argues that this approach does not fully utilize the expertise available within the organization.
"There is not a global board that would not take some people sitting beside me in that room. People that are far smarter than me," he admitted.
Highlighting the wealth of talent within the IOC, Coe pointed out that of the 100-plus members, 38% were Olympians, 33% had strong business backgrounds, and 11% had held top government positions.
"We are sitting there with an asset that I think is at best untapped, at worst neglected," Coe emphasized.
"No organization can sit with that kind of talent on the backbenches."
Coe’s ability to convince fellow members of his leadership vision will be crucial as the election looms.
His handling of the prize money controversy may still weigh on his candidacy but his willingness to acknowledge missteps and advocate for change could prove to be an asset.
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