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Michael Johnson-funded Grand Slam has announced lucrative TV deals that will conme as relief to the likes of Gabby Thomas and Sydney McLaughlin-Levrone.
Michael Johnson-backed Grand Slam received a shot in the arm after it unveiled an extensive series of global broadcast partnerships to bring its inaugural season to audiences in 189 countries and territories worldwide.
The season begins in Kingston, Jamaica, April 4–6, with these newly announced broadcast partners set to provide coverage around the world.
PAY ATTENTION: Stay updated with the Latest Athletics News in Kenya from Pulse Sports.
The new deals announced on March 28 provide broadcast coverage across Latin America, South America, the Caribbean, the Middle East, Oceania, and Africa, with further expansion into Europe and Asia according to Athletics Weekly.
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Michael Johnson, who is a four-time Olympic gold medallist, was relieved after striking the deal saying: “We’ve been busy getting Grand Slam Track ready for the world to see, and we’re delighted that these efforts have come to fruition with these new global television deals."
The news must have been a big lift to track stars who have signed up for the event. Olympic 200m champion Gabby Thomas and her 400m hurdles compatriot Sydney McLaughlin-Levrone headline the event in Jamaica.
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Thomas inked the deal in November while McLaughlin-Levrone signed up in June 2024. Grand Slam Track signed 96 athletes to the inaugural event series and will lock down 48 as “racers” for every single competition on the calendar.
Johnson challenged athletics lovers to follow the proceedings in Kingston since they could access the event at the comfort of their homes.
“We set out to make Grand Slam Track viewable for fans all across the globe, and these deals reinforce that idea. We can’t wait to get racing in Kingston next week and if you can’t join us in person, you now know you can tune in and watch us from all over the world. Don’t miss this festival of speed.”
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Grand Slam Track had already confirmed its broadcast agreements in the United States with Peacock, which will stream all three days of competition, and The CW, offering linear coverage on Saturday and Sunday. Eurosport will broadcast in Europe and Asia, while TNT Sports will handle coverage in the UK and Ireland.
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