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Marathon legend Eliud Kipchoge endured a tough 2024 season and the pain was felt all the way into his bank account, but just how much did he earn in prize money?
Kenyan marathon great Eliud Kipchoge is still reeling from what was the most difficult season in his storied marathon career.
The year 2024 promised so much, including history, but delivered pain instead for Kipchoge and that was also felt in his bank balance.
Since he made his marathon debut in Hamburg in 2013, Kipchoge has been making millions in prize money but in 2024, it all went wrong, as he could not pocket even more than Ksh100,000.
Kipchoge’s first race of the year was at the Tokyo Marathon in March when he finished 10th, his worst ever on the road, with Kenyan compatriot Benson Kipruto winning the race in a course-record 2:02:16 ahead of countrymen Timothy Kiplagat (2:02:55) and Vincent Ngetich (2:04:18) who completed the podium.
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While Kipruto took home the biggest purse of 11 million Japanese Yen (Ksh9.2 million) for winning the race and an additional 3 million Japanese Yen (Ksh2.5 million) bonus for breaking the course record, bringing his total to Ksh11.7 million, Kipchoge received the lowest amount on offer.
The Tokyo Marathon has prize money up to the 10th placed finishers and with Kiplagat pocketing 4,000,000 million Yen (Ksh3.4 million) for his second place, while Kipkemoi earned 2,000,000 Yen (Ksh1.7 million) for his third place, Kipchoge earned the last prize of ¥100,000 (Ksh84,148).
This was the lowest amount he has earned since his marathon debut 11 years ago as he had only finished outside the top two on three occasions, following a sixth place in Boston last year and eighth in London in 2020.
That was seen as a blip with hopes that Kipchoge would make amends at the Paris Olympics, where he was bidding to become the first man to win three straight Olympics gold medals in marathon, but it turned out to be worse than in Tokyo.
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In the scorching heat of Paris, Kipchoge dropped out just past the 30km mark, becoming the first time in which he did not finish a race, completing a miserable season for him.
That saw him miss out on the $50,000 (Ksh6.5 million) that World Athletics was rewarding gold medalists as well as the Kenyan government reward, a bad season for him both on the road and in the pocket.
However, this is not to say Kipchoge did not earn much from the season. Given his standing as a two-time Olympics champion and former world record holder, the marathoner still banked much more than some of his winning rivals as he commands a substantial sum in appearance fees.
He also still rakes in more money from his sponsors such as Nike, INEOS, Shokz and Isuzu among others.
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The 40-year-old is back in training for the 2025 season where he has promised to right the wrongs of 2025.
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