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In reaction to the troubling increase in gender-based violence (GBV) cases in recent years, Kenya's sports community has come together to deliver a powerful message of unity and commitment to take action with hundreds taking to the streets in Kericho on Friday.
In response to the alarming rise in gender-based violence (GBV) cases in recent years, Kenya’s sports community has stepped up the fighth with a strong message of solidarity and action.
On November 8, hundreds of Kericho residents, including athletes and local leaders, marched through the streets in a powerful protest against GBV in sports and society.
The rally was led by Athletics Kenya (AK) president Jack Tuwei, Kericho County Women Representative Hon Beatrice Kemei, and National Government Affirmative Action Fund (NGAAF) CEO Roy Sasaka.
The procession moved from the County Assembly to Shivling Supermarket and concluded at Moi Gardens, with participants echoing the rallying cry, 'Enough is enough', in a unified call to end GBV.
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“Kericho has given Kenya so many medalists. It is the home of Kenya’s first Olympic medalist, Wilson Kiprugut Chumo. However, today we are here to say enough is enough as far as GBV is concerned,” Tuwei emphasized as per Athletics Kenya, highlighting the deep roots of sports excellence in Kericho and the need to protect athletes from violence.
The rally was part of broader measures taken by Athletics Kenya and partners to address and curb GBV within the sporting community.
Among these initiatives is a newly-launched toll-free violence hotline (1195) in Nairobi, providing a lifeline for athletes facing abuse.
The hotline, created in partnership with NGAAF, Athletics Kenya, and Equity Bank, aims to ensure athletes have access to immediate help and resources when in danger.
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The sports community has proposed several other measures to tackle GBV, including blacklisting training camps found to be complicit in abuse, sensitizing community leaders and parents about the issue, engaging reformed perpetrators to educate others, and collaborating with faith-based leaders for widespread awareness.
As the campaign focus shifts to Iten on Saturday, further engagements with athletes are planned, underscoring Kenya’s commitment to creating a safer environment for its sportsmen and women.
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